🇨🇭 Switzerland: A Licence to Explore
Switzerland has provided James Bond with some of his most spectacular Alpine backdrops — from Blofeld’s mountain fortress high above Mürren to winding roads, frozen peaks and dramatic ski chases.
Across several Bond films, 007 has travelled through the Swiss Alps, driven the legendary Furka Pass, jumped from the Verzasca Dam, skied through the mountains and found himself surrounded by some of Europe’s most extraordinary scenery.
But Switzerland is about far more than Bond. 🏔️
Follow 007’s footsteps to Piz Gloria, Furka Pass, Verzasca Dam, St Moritz and Piz Palü, then stay awhile to discover the Switzerland beyond the screen — scenic rail journeys, mountain villages, crystal-clear lakes, hiking trails, winter sports, delicious food and, of course, plenty of Swiss chocolate. 🍫
Whether you’re planning a dedicated Bond-inspired adventure, a scenic Alpine road trip, a winter escape or an unforgettable Swiss rail journey, there’s a whole country waiting to be explored.
Bond came for the missions. You can come for the mountains. 🐸🇨🇭
🏔️ Piz Gloria — Blofeld’s Mountain Fortress
Perched high above Mürren on the Schilthorn, Piz Gloria became Blofeld’s mountain headquarters in On Her Majesty’s Secret Service.
The spectacular revolving restaurant and surrounding Alpine landscape provided the setting for Bond’s infiltration of the villain’s lair, as well as some memorable ski and action sequences.
Today, you can travel by cable car to Piz Gloria and enjoy 360° views across the Bernese Alps — without needing to infiltrate SPECTRE. 😉
Explore: Schilthorn • Piz Gloria • Mürren • Bernese Alps • Alpine cable cars
🚗 Furka Pass — Goldfinger
Few Bond roads are as spectacular as the Furka Pass.
In Goldfinger, Bond follows Goldfinger through the Swiss Alps, with the legendary mountain road providing a breathtaking backdrop for the Aston Martin DB5.
The winding route climbs through dramatic Alpine scenery, with glaciers, mountain peaks and hairpin bends making it an unforgettable journey even without 007 behind the wheel.
Explore: Furka Pass • Rhône Glacier • Alpine viewpoints • Mountain roads • Andermatt&
🎿 St Moritz — The Spy Who Loved Me
Switzerland’s glamorous Alpine resort of St Moritz featured in The Spy Who Loved Me, bringing Bond into one of the world’s most famous winter playgrounds.
The surrounding mountains provided spectacular scenery for the film’s skiing sequences, combining Bond’s trademark action with some seriously impressive Alpine landscapes.
Today, St Moritz offers far more than skiing — from luxury hotels and winter sports to hiking, lakeside scenery and spectacular mountain railways.
Explore: St Moritz • Engadin Valley • Skiing • Lake St Moritz • Alpine railways
🧗 Verzasca Dam — GoldenEye
The towering Verzasca Dam near Locarno provided the spectacular setting for the opening of GoldenEye.
Bond’s famous bungee jump from the top of the dam became one of the franchise’s most recognisable opening sequences.
The real experience is considerably less dramatic — but the turquoise waters, steep valley and surrounding Ticino scenery make this an impressive stop on a Swiss adventure.
Explore: Verzasca Dam • Valle Verzasca • Locarno • Ticino • Lake Maggiore
🏂 Piz Palü — A View to a Kill
The spectacular Piz Palü and surrounding Swiss Alps feature in the winter action of A View to a Kill, standing in for the icy landscapes of Siberia.
Snow-covered peaks, glaciers and vast Alpine scenery provide a dramatic backdrop for one of Bond’s high-speed ski sequences.
Away from the movies, the region is a paradise for mountain adventures, with skiing, hiking, glaciers and some extraordinary views.
Explore: Piz Palü • Bernina Alps • Glaciers • Alpine hiking • Winter sports
🚞 Beyond Bond — The Swiss Alps
Bond may have come to Switzerland for secret missions, but there’s no need to stop at the film locations.
Travel through the Alps by scenic railway, take a mountain cable car, hike beside turquoise lakes or simply settle into a traditional Alpine village and enjoy the view.
From the Bernese Oberland and Engadin Valley to Ticino and the spectacular mountain passes, Switzerland is made for slow travel and spectacular journeys.
And then there’s the food — Swiss cheese, chocolate, rösti and mountain restaurants with views that make lunch an experience in itself. 🧀🍫🏔️
Explore: Scenic rail journeys • Mountain villages • Alpine lakes • Hiking • Skiing • Swiss food & chocolate
🇨🇭 Your Swiss Bond Adventure
Follow 007 through some of Switzerland’s most spectacular landscapes — then leave the missions behind and discover the country at your own pace.
Bond gives you the inspiration. Switzerland gives you the adventure. 🐸🇨🇭
🇨🇭 Beyond Bond: The Switzerland of Scenic Journeys
There’s a whole other side to Switzerland waiting beyond the Bond locations — and this is where the country really comes into its own. 🏔️🚞
Travel through spectacular Alpine scenery by scenic railway, winding past snow-capped peaks, turquoise lakes, mountain villages and dramatic valleys. From panoramic trains to historic mountain railways and cable cars, the journey itself can be every bit as memorable as the destination.
Then slow down and experience Swiss life at a gentler pace. Wander through traditional villages, hike beside mountain lakes, explore Alpine meadows or simply find a sunny terrace with an unforgettable view.
And, of course, there’s the food. 🧀🍫
Think fondue, raclette, rösti, regional cheeses, Swiss chocolate and local wines, enjoyed in everything from cosy mountain restaurants to elegant lakeside settings.
Whether you’re travelling in summer or winter, Switzerland offers an extraordinary combination of mountains, rail journeys, outdoor adventure, food and culture.
Bond may have come for the action — you can come for the journey. 🐸🇨🇭
